‘Ugly’ food gaining acceptance in Singapore but more education needed, businesses say

Channel NewsAsia

Treatsure’s Mr Wong said that investors’ understanding of the potential of food waste companies still appears to trail behind in Asia compared with the West.

“It does seem that they’re trailing behind in … that understanding of the potential impact if a company could scale similarly in terms of what our peers in Europe have done.”

He pointed to other tech platforms aimed at reducing food waste in Europe and North America, such as Copenhagen-based Too Good to Go and London-based Olio.

“It’s still quite a niche and selective group that we’re talking about,” Mr Wong said of Asia’s investors in food waste companies.

But he also pointed out that there were “encouraging signs”. Last year, venture capital firm Quest Ventures came on board as an investor with Treatsure.

“There are investors who are looking at this opportunity, because food waste is quite a significant opportunity. It’s just (a matter of) the model in which the business operates,” he said.


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