Populix, an Indonesia-based consumer insights platform, announced today that it has raised US$1.2 million in a pre-Series A financing, led by existing investor Intudo Ventures.
Quest Ventures and a number of other strategic investors also joined the round.
“As we roll out new products and services, Populix will be able to more accurately capture the pulse of market dynamics and create significant value for our clients. In the future, Populix will introduce even more sophisticated services for our major clients that address targeted needs while continuing to refine our mass-market offerings to open the door for more people to gain access to consumer insights products,” said Timothy Astandu, co-founder of Populix.
“Southeast Asia is fast fulfilling its potential as the epicentre of global economic growth with Indonesia as the foremost market. As global and regional brands pour resources into the region, ensnaring the growth dividend lies in sense-making the disparate markets ahead of the competition. We see that Populix has incisively deployed technology to modernise the old ‘market research’ service,” said Jeff Seah, Partner at Quest Ventures.