Indonesian consumer insights startup banks $1.2m from Quest Ventures, others

Tech in Asia

Indonesia-based consumer insights provider Populix announced it has raised US$1.2 million in its latest round of funding.

More funding details

  • Lead investor: Intudo Ventures
  • Other investors: Quest Ventures and others
  • Stage: Pre-series A

More company updates

  • Populix will use the fresh funds to roll out new products, increase hiring in the company, and invest in marketing.
  • The company offers a wide range of subscription-based and customized services, including brand health tracking, product launch perception auditing, customer satisfaction indexing, and custom research campaign management.
  • Currently, Populix is developing data set products that can periodically track market movements, allowing businesses to follow the changing market dynamics and consumer preferences.
  • The consumer insights firm now offers over 250,000 respondents on its proprietary panel across 300 cities in Indonesia.
  • In December 2019, Populix raised US$1 million in its seed round of financing led by Intudo Ventures.

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