Marketing Interactive
Singapore’s tech-driven media company Hepmil Media Group, well known for creating brands such as SGAG, MGAG, PGAG, as well as digital creator agency Hepmil Creators’ Network, has received US$10 million in its Series A funding round to support its expansion plans in Southeast Asia. The funding was led by Quest Ventures, Pavilion Capital and Bent Pixels.
With the investment, Hepmil Media Group is looking to expand into Thailand and Vietnam in 2022. It also has plans to strengthen its leadership in the digital media space and grow its revenue streams. The group will tap on the fund to grow its content and creators’ platform and capabilities, expand its esports and gaming network, and develop content capabilities to serve regional commerce players in their direct-to-consumer efforts.
The investment comes as the Group witnessed a strong revenue performance in 2020 in its current markets, despite pandemic-driven challenges. According to the group, this was due to the rising demand for online content and advertising inventory, as brands pivot to a digital-first approach to reach the growing online customer base.
Mike Pusateri, founder and CEO, Bent Pixels said that it is looking forward to seeing how it can bring its partnership with the Group to greater heights, and deliver greater value for brands and esports creators in Southeast Asia. “We couldn’t have asked for a better partner to enter Asia Pacific than with Hepmil Media Group. Their track record in audience engagement and delivering effective results for brands in the consumer space is exactly the right expertise we need in cracking this highly challenging market, where there is no one-size-fits-all approach,” he added.
