Indonesia-based consumer insights platform Populix has raised US$7.7 million in a Series A funding led by Intudo Ventures and Acrew Capital, with participation from Altos Ventures and Quest Ventures. Co-founder and CEO Timothy Astandu told MARKETING-INTERACTIVE that 15% of the funding will go to marketing.
Populix will also use the funds to reinforce its efforts to digitise the entire data collection process while continuing to optimise existing products and release new services to enable anyone to make more informed decisions about their businesses. It also aims to recruit product and tech engineering experts to enhance data collection efforts and better meet the needs of more clients, as well as bring on marketing and regional expansion roles.
Populix raised US$1.2 million in pre-series A funding last May, led by Intudo Ventures with participation from new investors Quest Ventures and a number of strategic investors. According to Populix then, the proceeds were used to enhance marketing efforts, roll out new products, and bring on new hires.