In line with World Kindness Day, social impact enterprise, Kind Citizen, officially launches its marketplace platform that provides an avenue for contributors to pay it forward with holistic and essential gifts to a broader range of beneficiaries with its wide range of merchant partners in Asia.
Built in alignment with the United Nations’ (UN) Sustainable Development Goal (SDG) 17, the tech-for-good enterprise is the result of two years of development and establishing partnerships with community groups, government and merchants, integrating them into a single platform to deliver lasting social impact.
The platform is a first-of-its-kind social impact marketplace rooted in the concept of paying it forward with holistic gifts beyond the basic needs, including essential lifestyle services, for beneficiaries at a time that is most needed for the individual. The platform aims to be all-inclusive by having a broader range of beneficiaries than the usual charity, such as frontline workers, mental health support staff, caregiver supporters, special needs individuals, single parents and ex-offenders. The platform hopes to be able to comprehensively support social inclusion, and motivate people to live well again in a timely way.
Kind Citizen is supported by the Infocomm Media Development Authority’s (IMDA) Our Singapore Fund for Digital Readiness, and is also affiliated with a number of notable partners, including Singapore Management University’s Business Innovations Generator, its startup incubator. In addition, Kind Citizen is backed by venture capital firm, Quest Ventures, which focuses on digital commerce in early-stage marketplaces.
Alongside the aforementioned partners, Kind Citizen has more than 100 merchants on its platform to date, including Flash Coffee, Love Bonito, Huggs Coffee and Swensens, to aid a pool of over 3000 beneficiaries.