Partipost, a Singapore-based crowd influencer marketing and commerce platform, announced Tuesday that it has secured an investment of over $7 million.
The oversubscribed round is led by iGlobe Partners, with participation from Temasek’s Pavilion Capital, Taiwan Mobile, Cathay Venture, and Quest Ventures, Partipost said in a statement.
Quest Ventures Asia Fund Partner Jeffrey Seah said this is the fund third cheque in support of Partipost.
“In addition to garnering an increased share of the advertising and marketing budget pies, Partipost has increasingly been retained by marketing clients to develop product sampling and research campaigns in traditional trade distribution channels,” he said.
“Alongside the shift in mindsets and habits of end customers, brand marketers are now looking for captive funnels to capture a covid generation of work from home (WFH) consumers inundated with choice,
“Influencers and creators on Partipost’s platform, as a result, have seen their talent value validated commercially by the market. Tony, Ben and Jon are the genre of Digital Economy operators we will continue to support,” he added.