Marketing Magazine
The annual report titled Applied Innovation Institute Singapore Insurance Innovation and Digital Benchmark ranks the innovation and digitisation efforts of 25 insurers in Singapore. More than 80 data points across social, online, and innovation metrics were recorded and analysed to benchmark the progress of insurers towards key industry innovation and digitalisation goals.
NTUC Income ranked overall first in the benchmark, and also ranked first in online efforts and innovation, while coming in seventh in social efforts.
The goal of the benchmark is to help insurers in Singapore understand the effectiveness of their innovation initiatives and drive innovation and digitalisation amongst insurers in Singapore.
