Quest Ventures on Grab’s effort to build a “super app”

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Singapore Business Review

Quest Ventures referenced China’s WeChat and Indonesia’s Go-Jek to provide commentary on Grab’s latest effort to improve their app.

“Jasmine Toh, senior analyst at Quest Ventures sees Grab’s situation is almost like China’s WeChat. “Referencing WeChat, which now includes all manner of e-commerce and other options such as entertainment, we see that Grab’s direction mirrors it, i.e., leveraging an existing user base into other verticals,” she said.

“By building new verticals directly into an existing app, it significantly reduces friction from download, registration, and most importantly, payments,” Toh said. Go-Jek is another example which has taken the same route of building a ‘superapp’.””

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