Vietcetera
KAMEREO, Vietnam’s pioneering B2B food sourcing platform, is set to transform the country’s culinary landscape following a substantial investment of $2.1 million in pre-Series B funding.
Since its inception in 2019, KAMEREO has experienced a remarkable average annual sales growth rate of over 300%, solidifying its position as a key player in Vietnam’s food supply B2B e-commerce sector.
The recent funding round, co-led by Reazon Holdings, Inc., Quest Ventures, and Thoru Yamamoto, CEO of FOODISON, marks a significant milestone for the company, bringing its total funding to $7.2 million.
KAMEREO plans to use the new funds to strengthen its sales team, expand its product variety and in-house brands, and grow its warehouse network. This will help it better serve its growing customer base with a wider range of options.
In a market valued at $100 billion with a Compound Annual Growth Rate (CAGR) exceeding 5%, Vietnam presents immense opportunities for KAMEREO to emerge as a dominant force. Unlike developed countries, where major wholesale companies and agricultural cooperatives dominate the food supply chain, Vietnam’s market landscape comprises numerous individual dealers, leaving ample room for disruption and innovation.
James Tan, Managing Partner of Quest Ventures, highlighted KAMEREO’s ability to address inefficiencies in Vietnam’s food supply chain, underscoring its position to tap into untapped wholesale and cooperative markets. “KAMEREO has built an impressive infrastructure to provide customers with an affordable and reliable supply of vegetables and fruits,” James said.
