Is the Singapore F1 Grand Prix a vanity project? Quest Ventures venture partner Jeffrey Seah weighs in

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Marketing Magazine

Jeffrey Seah, venture partner at Quest Ventures, said the F1 Grand Prix has evolved into “a transactional contract rather than a vanity or awareness project, as compared to the past”.

“The original aim of getting on the world map has been achieved. The timely change of F1 ownership has lubricated the renewal process,” Seah said.

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