Self-improvement goes hand-in-hand with feedback; that’s when working with a coach can be helpful. Coaches help to move you towards action and create a structure tailored to you. They are meant to provide honest feedback and should act as a sounding board.
Coaching in a startup is a multi-layered, cascading process that starts with the top. Founders typically seek coaching to be better leaders. Coaching is almost necessary for the survival of the startup. “Founders have a huge task of shouldering the vision of the company, every single day, regardless of the ups and downs, and more so when times are down. They often find themselves lonely in this journey but still need to muster the energy and resilience to be persistently creative and effective.” points out Goh Yiping, startup coach and partner, Quest Ventures.