The Business Times
Venture capitalist Jeffrey Seah, a media and advertising veteran, said: “In marrying the Chatri brand with The Apprentice’s established franchise-machine, the collaboration can potentially unlock the commercial potential… and might bring in the quality cash revenue streams ONE Championship has been seeking the past few years.”
The challenge will lie in distinguishing the show from newer content formats. “Digital-economy content models might cast a shadow on the aged media model of The Apprentice,” Mr Seah added.”
