When Filmmaking Meets Tech: She Created A Platform For S’poreans To Book Celeb Video Messages

Vulcan Post

Many know Low Ser En as an award-winning filmmaker. After all, she was the first Singaporean to win a British Academy of Film and Television Arts (Bafta) award in 2018 for her animated short film Poles Apart.

She has also produced local movies and TV shows like Zombiepura and Fried Rice Paradise, and coordinated visual effects (VFX) for Hollywood films like Godzilla, The Exodus and The Muppets.

The 30-year-old Prestige 40 Under 40 awardee has since channelled her storytelling skills to Sendjoy, a startup that she founded right before the circuit breaker took place this year.

Since the startup’s launch in mid-June, the number of talents on the platform has grown from 20 to 70.

Artistes on the platform range from household names like Gurmit Singh and Nat Ho, to people with unique talents like illustrators, artists, designers and magicians.

There has also been a steady 10 per cent week-on-week growth in the number of videos booked.

The startup has also joined Quest Ventures as a portfolio company in June.


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