Singapore’s Hepmil Media Group raises USD 10 million Series A for ‘decentralization of media’

KrASIA

Hepmil Media Group has raised a USD 10 million Series A round led by Quest Ventures, Pavilion Capital, and digital media company Bent Pixels.

In late 2019, Hepmil pivoted from publishing content to become a platform that now works with 300 content creators in four countries in Southeast Asia—Singapore, Malaysia, Indonesia, and the Philippines. It partners with content creators who have established sizable followings on Instagram, TikTok, and YouTube and connects them with corporate clients. At the moment, Hepmil’s network of creators generates more than 3 billion views each month.

Mak and Ang believe in the “decentralization of media,” where many creators produce a range of content for mass consumption, rather than production power being concentrated with a few massive stakeholders.

Hepmil Media Group started as a Facebook page—SGAG—in 2011. The company is headquartered in Singapore and has been profitable since it was established.

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