ShopBack to Carousell: 10 S’pore startup founders who are also investing in other startups


Singaporean Yiping Goh and her Spanish husband Carlos Bañón would travel to Spain twice a year to visit their family and friends during pre-pandemic times.

With Covid-19 restricting travel however, they couldn’t travel to Spain for the past two years. Besides family and friends, local delicacies like Spanish wines and food like freshly sliced jamon iberico (Spanish ham), olives and cheeses, was something they truly miss.

This spurred the couple to directly import their favourite Spanish delicatessen and wines, building a business out of it. They set up an online marketplace called CasaJulia that specialises in Spanish food and wines in October 2021.

She may be new to the F&B world, but she is actually a serial tech founder.

She is the former co-founder of AllDealsAsia and MatahariMall (Indonesia) by Lippo Group — the same group that produced unicorn OVO. Now, she is a venture capital investor and a partner at Quest Ventures, which has backed household names the likes of Carousell, ShopBack, Carro,, Style Theory, SGAG and Ion Mobility.


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