DealStreetAsia
Partipost, a Singapore-based crowd influencer marketing and commerce platform, has secured $5 million in an oversubscribed extended round led by Singapore-based venture capital firm Quest Ventures, according to an announcement.
Other investors in the funding round include including existing investor SPH Ventures and new investors iGlobe Partners and XA Network.
With the legal completion of this fundraising round, Jeffrey Seah, partner of Quest Ventures, will join Partipost’s Board as Director. He was previously Board Observer from Quest Ventures’ earlier investment in Partipost.
Partipost drives authentic word-of- mouth marketing by matching brands to influencers with the highest brand affinity. With data insights collected through its in-app polls and user behaviours, Partipost’s data-centric framework crowdsources influencers with follower sizes ranging from a few hundred to millions of followers.
Last year, SPH Ventures led a $3.5 million funding round in influencer marketing startup Partipost. Quest Ventures also joined in this round.
SPH Ventures is the corporate venture capital fund of Singapore Press Holdings Ltd, Asia’s leading media organisation listed on the Singapore Stock Exchange. The fund size totals S$100 million.
Quest Ventures has a portfolio of 90+ venture-backed companies operate in more than 150 cities across Asia. Most recently, it has joined a $4.6 million investment in Vietnam-based food-tech startup KAMEREO.
