Deal Street Asia
Venture capital firm Quest Ventures has led the S$6.9-million ($5 million) Series A funding in Popsical, a Singapore-designed cloud Karaoke brand that saw sharp growth in demand during the COVID-19 period.
In a statement, Popsical said Seeds Capital, the investment arm of Enterprise Singapore, also participated in the round. The new investors now join other early backers in the startup, which include Apricot Capital, Teo Heng KTV, Cash Studios KTV, OMG Ventures, and Mediacorp.
Popsical said the extended stay-home period during the COVID-19 pandemic has seen a huge uptake in the global demand of the product, which is available via its e-commerce website.
The Popsical Remix Karaoke system, a “cloud karaoke system with Spotify-like features”, has gained positive consumer and corporate responses alike in Southeast Asia, Middle East, and Europe, according to the company.
Unlike conventional Karaoke sets that rely on a single remote, Popsical has the capability of pairing up with mobile devices at the same time to add songs to the play queue anytime. Its licensed cloud-based streaming system also includes a multi-language interface and a library updated daily.
The fresh funding will be used for digital and geographic market expansion as well as to further upgrade Popsical’s products and services, among others, the startup said. As part of the Series A investment, Jeffrey Seah, Partner at Quest Ventures, will join the Popsical board of directors.
“They’ve spotted a viable gap in the market and we anticipate increasingly interesting opportunities for Popsical to exploit, especially with the Zoom-environment meeting becoming a part of family and community life across the globe,” Seah said.
Karaoke originated in Asia and has become a go-to recreational activity around the world. According to a research report cited by Popsical, the global Karaoke market was last valued at $4.2 billion in 2020 and is forecast to hit $4.6 billion by the end of 2026.
The investment from Quest Ventures will also present Popsical a market entry corridor into Kazakhstan and Central Asia – where Karaoke is a popular social and business event.