PE-VC investors betting big on SE Asia’s new-found love for pets


“As more people in Southeast Asia humanise their pets as family members, demand for pet-related products and services will rise,” commented James Tan, Managing Partner at Quest Ventures, which led a $3.7-million Series A round in Singapore-based petcare startup ZumVet last year.

“Technology will play a crucial role in making petcare business attractive to institutional capital. The humanisation of pets will drive improvements in pet care, increase in adoption of mobile apps for pet services, adoption of telemedicine for pets, and even IoT devices for monitoring and tracking pets,” Quest Ventures’s Tan told DealStreetAsia.

“We generally favour businesses that have the potential for scalability and replicability across cities,” he said.


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