Lunch with Sumiko: SGAG founders find success avoiding race, religion, sex and violence

The Straits Times

In 2016, they set up Hepmil Media as a holding company for their fast-expanding business, which is now also in Malaysia (MGAG) and the Philippines (PGAG).

Last November, the company closed a US$10 million (S$14 million) Series A funding round led by venture capital firm Quest Ventures, Pavilion Capital – a private equity firm under Singapore’s Temasek – and Bent Pixels, the world’s largest gaming lifestyle media platform.

Mr Ang says Hepmil’s content teams in Malaysia and the Philippines have autonomy to publish content. But the same guidelines apply across countries: “No race-related content, no religious content, no sexual content, no violent content,” he says.


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