Influencer marketing firm Partipost bags US$5m additional funding, plans Vietnam entry

Marketing Interactive

The recent extended and oversubscribed round is led by Quest Ventures with participation by existing investor SPH Ventures, and new investors iGlobe Partners and XA Network. Earlier this year, the company also secured an investment of US$3.5 million in a Series A round funding to expand its business into Malaysia, Vietnam, and the Philippines.

With the legal completion of this fundraising round, partner of Quest Ventures Jeffrey Seah will join Partipost’s board as director. He was previously board observer from Quest Ventures’ earlier investment in Partipost in July last year.

“Since our initial investment, Partipost has demonstrated its business acumen and operating verve across the three markets it originally operates in. Partipost has balanced the need to recruit brand-safe nano influencers that resonate with commercial partners, and simultaneously pitch to and onboard business partners looking for authentic direct-to-customer relationships as social commerce notches increasing contribution to sales. We look forward to the leaders expanding their formula to new markets and filling up the management bench strength for further growth,” said Seah.

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