Marketing Magazine
Gojek is on the lookout for a new head of marketing in Singapore. This comes as its previous head of marketing for Singapore, Archishman Ramasubramanian, has moved on to take on the role of head of global demand, strategy and planning, transport group.
The appointed individual will be tasked to define the long term brand strategy for Gojek Singapore, according to a job posting seen by MARKETING-INTERACTIVE. He or she will also be responsible for driving growth and market share, as well as lead and further develop capabilities in the Gojek Singapore marketing team across digital, brand, CRM and creative channels. Additionally, the individual will have to collaborate with various teams, namely product, marketplace, operations and data, to determine the general long term consumer acquisition, retention, and driver engagement strategies. The new head of marketing will report to Jasper Distel, group head of international marketing at Gojek.
Meanwhile, Jeffrey Seah, partner at Quest Ventures, said traction of joint business plans are often not uniform outside of host market. He added that a Gojek-Tokopedia merger would thus allow marketers to enter into joint business plans for the Indonesian market at the levels of Google or Facebook, which is “a scale unseen before in the marketing and data world”.
