Vietnamese OTT platform VieON has appointed Joe Nguyen (pictured) as its managing director. In his new role, he will help to build VieON into a stronger OTT player by building its SVOD subscriber base and its growing AVOD advertising business, alongside a large team.
In a conversation with MARKETING-INTERACTIVE, Nguyen said that he decided to take on this role as he wanted to be in the middle of the growing OTT industry as the industry is a booming one. A recent study titled “The Future of TV 2022” by The Trade Desk found that OTT consumption is up 22% YoY in Southeast Asia.
Along with the lure of working in a growing industry, Nguyen added that he has always had plans to eventually live in Vietnam.
In addition to AVIA, Nguyen is a mentor and advisor to Quest Ventures and Trustworthy Accountability Group respectively. According to his LinkedIn, he was also a board member at the Mobile Marketing Association, APAC and eMarketingEye, a digital marketing agency based in Sri Lanka.