Digital media veteran Joe Nguyen joins OTT platform VieON as MD

Marketing Interactive

Vietnamese OTT platform VieON has appointed Joe Nguyen (pictured) as its managing director. In his new role, he will help to build VieON into a stronger OTT player by building its SVOD subscriber base and its growing AVOD advertising business, alongside a large team.

In a conversation with MARKETING-INTERACTIVE, Nguyen said that he decided to take on this role as he wanted to be in the middle of the growing OTT industry as the industry is a booming one. A recent study titled “The Future of TV 2022” by The Trade Desk found that OTT consumption is up 22% YoY in Southeast Asia.

Along with the lure of working in a growing industry, Nguyen added that he has always had plans to eventually live in Vietnam.

In addition to AVIA, Nguyen is a mentor and advisor to Quest Ventures and Trustworthy Accountability Group respectively. According to his LinkedIn, he was also a board member at the Mobile Marketing Association, APAC and eMarketingEye, a digital marketing agency based in Sri Lanka.

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