Consumer Insights Provider Populix Raises New Funds

MrWeb

Indonesia-based consumer insights provider Populix has raised $1.2m in a pre-Series A round of funding, which it will use to roll out new products and expand its marketing efforts.

Founded in 2018 by CEO Timothy Astandu and COO Eileen Kamtawijoyo, Populix offers a platform to help businesses connect with respondents and better understand consumer preferences in Indonesia, as well as subscription-based services for brand health tracking and product launch perception auditing. The firm also sells in-house research and datasets to clients.

New funding has been led by existing investor Intudo Ventures, with participation from Quest Ventures and a number of other investors, and adds to the $1m seed financing raised in 2019. Jeff Seah, Partner at Quest Ventures, comments: ‘Southeast Asia is fast fulfilling its potential as the epicentre of global economic growth with Indonesia as the foremost market. We see that Populix has incisively deployed technology to modernise the old ‘market research’ service’.

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