Empowering the Farmer
Liu Chuanjun graduated with a degree in engineering but decided to devote his life to agriculture after seeing the disparity in quality of life between the cities and the farms. By removing unethical practices and inefficiencies in the supply chain, he enabled farmers to earn more for the same, thereby improving the lives of their families in the process.
Every grain of rice in our bowl is won by the sweat of the brow. From the corn fields of China to the rice fields of Indonesia, farmers are usually at the part of the value chain where they work the hardest but reap the least.
Let’s push for equitable social development.